NOAH'S ARK PLUSH TOYS

Objective:
To develop a total packaging concept for eight plush Gund toys to be sold in Bloomingdale's during the holiday season.

Design Solution:
A clever, one-piece “Noah's Ark” paper construction, gaily illustrated with the eight animals, also serves as a reuseable carrying case. Retailing at $100, the product achieved a 100% sell-through.