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SUMMER
HILL
Objective:
To develop a graphic vocabulary for the
Summer Hill line of fragrances, toiletries and scented home accessories
that furthers Crabtree's reputation for packaging which coordinates with,
and enhances, home decor.
Design
Solution:
The
imagery is inspired by an 18th century wallpaper design, re-illustrated
to achieve a contemporary look. Familiar summer icons are drawn in a larger,
more graphic style, and combined with bright yellow and white stripes,
resulting in a richly textured visual presentation. Sales have exceeded
projections by 400%, making Summer Hill one of the most successful lines
in the company's history.
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