SUMMER HILL

Objective:
To develop a graphic “vocabulary” for the Summer Hill line of fragrances, toiletries and scented home accessories that furthers Crabtree's reputation for packaging which coordinates with, and enhances, home decor.

Design Solution:
The imagery is inspired by an 18th century wallpaper design, re-illustrated to achieve a contemporary look. Familiar summer icons are drawn in a larger, more graphic style, and combined with bright yellow and white stripes, resulting in a richly textured visual presentation. Sales have exceeded projections by 400%, making Summer Hill one of the most successful lines in the company's history.