PRODERMA PRODUCTS
Objective:
To design a new brand identity and packaging system
for Proderma's innovative "Skin Care for Active Lifesetyles" line. Instantly communicate a new approach to skin care -- a sunscreen-based formulation packed with nutrients -- and 3 different regiments: "Day Wear", "Night Wear", and "Extended Outdoor Wear".
A new brand logo is set in a embossed gold to communicate a premium positioning. A minimalist, yet eye catching approach is used for the outer carton package and primary label graphics. Carton tops and bottle caps are colored a 'sun-friendly" yellow.
The line is current distributed through CVS online.
