OLDE WORLD RECIPES

Objective:
To design label and lid graphics for Roddenbery's “Old World Recipe” line of international pickle flavors developed to commemorate the brand's 100th anniversary.

Design Solution:
A new centennial logo graces the lid, and the label showcases a new “Olde World Recipes” banner, color-coded to differentiate the international flavors. This anniversary line proved so popular that Roddenbery's has added it to its year-round lineup.