SCHRAFFT'S SIGNATURE LINE

Objective:
To relaunch Schrafft's Ice Cream, a turn of the century New York brand known for its handmade flavors, with a new package design that suggests super-premium quality for adults.

Design Solution:
An updated Schrafft's logo and seal retain the brand's heritage. Artful illustrations of both traditional and contemporary flavors stimulate appetite appeal, giving adult consumers an ice cream they can call their own.