SCHRAFFT'S
SIGNATURE LINE
Objective:
To relaunch Schrafft's Ice Cream, a turn of the century
New York brand known for its handmade flavors, with a new package design
that suggests super-premium quality for adults.
Design
Solution:
An updated
Schrafft's logo and seal retain the brand's heritage. Artful illustrations
of both traditional and contemporary flavors stimulate appetite appeal,
giving adult consumers an ice cream they can call their own.
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